Back to articles Beauty Care Celebrates 30 years!

Wednesday 4th of April, 2018

Established in 1988, back then known as French Line Imports, Frances Jeffery started the Beauty Care journey. Since then we've seen great success in the many beautiful brands we've represented within the New Zealand market.

As the company grew we saw the welcome addition of Olivia (Frances' daughter) joining in 2005, making this truly a family run company!


Over the past few years, we've watched as the beauty landscape has changed. Consumers are driving the need for transparency, honesty and seeking out products that not only have the efficacy behind the science but are most importantly eco-conscious, certified organic, natural and healthy for their families and themselves.

Aside from being natural and certified organic, consumers are valuing beauty products that are cruelty-free and quite often vegan-friendly, aligning with their values and lifestyle and ensuring that they are making the appropriate choices for themselves, their morals and the environment.

We've seen this as the wellness and food industry growth has exploded through the clean eating category.



We're passionate about continuing to drive this change, by representing some truly extraordinary international brands that we've carefully chosen with our clients and the New Zealand consumers in mind.

These are brands who have gone out of their way to not only provide natural products but products that have locally sourced ingredients, products that nourish the body as well as produce benefits and products that work long term and are to be consumed with the future in mind.

We are proud to be distributing brands that are relentless in their mission to help the environment as well as their consumers.

We distribute these brands exclusively, and we hold the founders of these brands to our mission statement, which is to provide the most efficacious, luxurious and conscious beauty solutions available to New Zealand consumers in the market today!



Not only do we have a prodigious array of brands, we also have gorgeous stockists that help represent our brands appropriately to the New Zealand market.

For our stockists, we provide a service level we are proud to share, providing hands-on product training and ongoing customer service support, ensuring that you and your team are empowered with the knowledge to confidently develop skincare solutions for your customers and clients that see results.

In the coming years, we're excited to watch as the eco-conscious beauty industry continues to bloom and grow and we are excited to continue our journey, representing brands who are striving for change that betters the world.