Back to articles Green Beauty The New Industry Buzz Word

Tuesday 17th of April, 2018

The buzz word in the beauty industry and a title eliciting products that have come from the earth. But what exactly does 'clean' or 'green' beauty mean, and are products label as thus actually good for you?   

First off brands using the terms 'green', 'natural' and 'organic' does not make their product so. In more recent years, natural and organic products, unfortunately, have become more of a marketing term than a point of difference.  

These terms are not thoroughly regulated in the industry which means you can buy products that are deemed 'natural' or 'organic' by the company that produces them but still contain harmful ingredients that are not at all natural.     

Consumers need to be educated on ingredients that they should be avoided in each beauty category (i.e. ingredients that should be avoided in sunscreen rarely show up in your nightly moisturiser or foundation). This way they can hold brands accountable for not being natural or organic when they say they are and also, more importantly, means consumers knowingly using beauty products that can prevent skin from functioning as it should.     

Our definition of green is non-toxic and nourishing for the skin and body as well as aiding in keeping it healthy and giving it what it needs.    

There are specific ingredients that are commonly used in commercial skincare that your skin cannot thrive when being subjected to, and for us, Green Beauty does not include these ingredients.   



Ingredients you should absolutely avoid in each Beauty Category are...


Oxybenzone in sunscreen – When this is washed away from your skin in the ocean, it will bleach coral reefs white and create a formidable living environment for algae, resulting in the reefing dying out

Aluminium in deodorants – Not only does aluminium clog your pores and prevent you from sweating naturally, is a significant cause for a variety of health issues, including breast cancer, Alzheimer's disease, and kidney failure.

Lead in lipsticks – Lead has carcinogenic properties which are proven to have cancer-causing effects. Enough said.

Silicones in makeup – Silicone prevents your skin from functioning correctly by trapping debris in your pores causing congestion and acne. It also slows down the production of skin renewal (generally taking 28 days) decelerating the improvement of the condition of your skin.

Sodium lauryl sulfate (SLS) in cleansers/body washes – Aside from being a known skin irritant, it is also exceptionally bad for our environment. It emits toxic fumes when heated, has corrosive properties and can aid in helping other chemicals into your body (as it's a penetration enhancer)

Formaldehyde in nail polish - Exposure to larger doses of formaldehyde in the air or on the skin may cause cancer of the throat, nose, and blood. Repeated exposure can cause a build-up of fluid in the lungs and potentially cause abnormal fetal development in pregnant women. 

Parabens in skin care - Parabens can mimic the activity of the hormone estrogen in the body’s cells, and while estrogenic activity is associated with certain forms of breast cancer, parabens have been found present in breast tumors.

Aside from an ingredient aspect, Green Beauty in our eyes encompasses being eco-conscious and minimalising the impact on our environment.  

That means sourcing ingredients locally, it means not testing products on animals and it means using recyclable or biodegradable packaging so that the product packaging has no harmful or lasting effect on the health of our planet.  

Because for us, yes using incredible, nourishing, active ingredients is important for skin health and rejuvenation (as well as body health), but if you're concurrently destroying the environment then it's not Green.  

We are proud to align ourselves with brands that embody these values and the result is the products that we sell in New Zealand.



Our Brands and Why They Are Green



They consciously chose to develop COOLA using ingredients that are organic, sustainable and locally sourced, much like the foods we prefer to eat. Green, yet still luxurious, each of COOLA’s products will protect and nourish your skin with vitamins, natural-protectors, and age-defying antioxidants. And no doubt without Paba, Paraben, Petroleum or Phthalate, because who needs that in, or even near their body?

  • Farm to Face ethos  
  • Cruelty-free  
  • Vegan-friendly (for most products – beeswax is used in select) 
  • All ingredients are locally sourced 
  • 98% natural ingredients 
  • 70%+ of those ingredients are organic 
  • Oxybenzone free
  • NO Nano-Particles, Paba, Paraben, Petroleum or Phthalates. 




Their bio-compatibility with the plant world allows us to draw on the regenerative and anti-ageing qualities of plant essences such as herbs, roots, flowers, water, oils and naturally occurring carrier agents to effectively improve our skin condition.

Hunter Lab addresses this issue by harnessing the most effective botanically sourced ingredients currently existing in or formed by nature, like cold-pressed solvent free oils, vitamins, minerals and botanical extracts and manufactures them in such a way which preserves their integrity and purity to deliver the most biologically compatible and effective skin care.

  • Botanically sourced ingredients 
  • Free from pore-blocking petrochemicals, sulfate detergents, silicones, synthetic colours and parabens




DIVINE Skincare

We believe in quality first, always. We take this approach in all that we do; from the ingredients that we source locally and globally, to the packaging materials and the sensory experience when using our products at home.

We pride ourselves on our differentiating quality of being a Certified Organic range, and every one of our products has been certified by the ACO (Australian Certified Organic).

  • All products are Certified Organic from ACO
  • Made with 100% natural and plant-derived ingredients.
  • NO Sulfates, Parabens, T.E.A., D.E.A., Glycols, Silicones, PEGS. Ethoxylates, Formaldehyde or Formaldehyde derivatives. 
  • NO Synthetic or Natural fragrances, Synthetic colours
  • NO single ingredient or product is tested on animals and we are cruelty-free!
  • NO aluminium in their deodorant




We believe the skin of our body is just as important as the skin on our face.

We believe utilising truly effective skincare formulations and having a luxurious, indulgent experience should not be mutually exclusive.

We believe natural ingredients can be nourishing and powerful when formulated correctly. 

We believe it’s possible to create innovative products without the use of parabens, sulfates, or the need to test on animals.  

Formulated without: Parabens, Mineral Oil, Phthalates, Gluten, Paraffin, Petroleum, Sodium Laureth Sulfate, Triclosan, GMO derived Soy, Propylene Glycol, Synthetic Colours.

  • 98% Natural
  • 99% Vegan
  • 100% Mindful
  • No Animal Testing
  • Recyclable Packaging
  • Fair Trade




Advanced Nutrition Programme™

The Advanced Nutrition Programme™ is a premium range of supplements which support healthy skin and helps enhance your overall wellbeing. Our pharmaceutical and nutrition consultants select only the highest quality ingredients which your body can easily absorb, and our fish oils are scrupulously screened for pollutants. 

The simplicity of delivery is the key. We believe that for those that have never taken a supplement or considered their nutrition as part of their health and skin care, the ‘feeding the skin from within’ concept is easily assimilated.  

  • A science-led range of supplements designed to promote healthy, youthful skin
  • Free from artificial preservatives, colours, flavourings, PCBs and fillers with no added sugar, salt, soya, wheat, gluten, yeast, lactose or dairy products
  • Biodegradable packaging
  • Cruelty-free



SOL Cups

SoL Cups are for ending waste and embracing taste. Happy, healthy, sustainable and beautiful, we’ve designed our hand-blown glass cups using materials that keep the heat in and the nasties out. 

  • Thermal silicone sleeve is food-grade quality and BPA free (non-toxic)
  • Helps you move from a throwaway mindset to a more environmentally supportive one
  • 100% chemical free
  • Eco-conscious packaging